Is so bracing

Doesn't really need translation, does it?

 Today, we were discussing many complicated and difficult-to-resolve problems that some town in France, fortunately fictitious, has. There, they have high level of unemployment, drug use, motorway running practically through the town, working incinerator nearby and a part of town which was built in such a manner that it is cut off of all the services and doesn't have transport connections. Plus, they also have, like, two dogs per head of population, doing what dogs do in the street. Terrible, terrible place, where drug addicts (unemployed, of course), roam the streets, each dragging along a brace of dogs, inhaling fumes and car exhaust gases.

Well, I immediately remembered a variation on the the old "Skegness is so bracing" poster, where somebody put "oh shit" in place of "is so bracing" and colored the puddles brown.

So here you have my own take on that poster.

Incidentally, "It's so bracing" will be something like "C'est si fortifiant".